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Take a minute out of your day to consider the plight of the truckless cowboy. It ain’t easy doing gruff work without proper transportation; Yet when was the last time you stopped by the corner saloon and heard some cowboy crying into his beer because all he’s got to get from here to there is his feet? Cowboys don’t ask for help. So we’re asking for them.

Truckless cowboys have provided so much for us. Now, in their time of need, it’s our turn to provide. If everyone reading this bought just one truck then no cowboy need ever want for horse power again. Together we can put an end to this national shame.

For only thirty nine ninety five (yes, less than forty thousand dollars, plus shipping and handling) you can purchase a brand new Dodge Ram or Chevy Rump Roast for one deserving podner on the range. All models come fully loaded and will include a hand-engraved donor’s nameplate on the tow hitch so that your wrangler will always remember your generosity.

In return for this modest donation you’ll also get a bumper sticker with the stylish T4C logo, a signed photograph of “your” cowpoke behind the wheel and, mostly, the deep satisfaction of knowing that you did the right thing for once in your indoor, hobbyist life.

Happy Trails!

Melvin Jules Bukiet | American author

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It’s no secret. The American soul lived in American iron, sent across the great American lakes to the home of soul in Detroit. There, to be crafted into trucks by the hundreds, and thousands, and tens of thousands. And all those for cowboys and cowgirls by the millions.

Americans have always lived for freedom. It’s bred into every fiber of our being and lovingly infused into every half-ton of truck on the line for a century. It’s been lost with every mile of pavement, and every mile per gallon saved.

We all just want to be cowboys, and we don’t ask for much. A beat up old 150, with a box in the bed and a rack in the back. Something to take our best gal honky tonkin’ on friday night, to mend a fence in a place not on Google’s map, and to pull a neighbor from a ditch.

There’s something environmentally healthy and emotionally healing about seeing a retired old friend sitting out front of the double-wide each day, quietly welcoming critters and visitors alike, while slowly returning to earth from whence it came, and freely giving a part to those in need.

Yes, we all want to be cowboys. But first, we need our trucks.

Bruce John | Kansas Flinthills

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